So, you want to invest in custom water bottles for your apartment community. Great idea! But your boss needs convincing. They’re probably asking, “What’s the return on investment? How will this actually benefit us?”
You’re in the right place. This post will arm you with the information you need to prove the value of custom water bottles and get your boss on board.
Why Custom Water Bottles Are More Than Just a “Nice-to-Have”
Let’s move beyond the obvious. Yes, custom water bottles are a practical gift for new residents. But they’re also a powerful marketing tool that can:
- Boost Brand Awareness: Every time a resident uses their bottle at the gym, in the park, or around town, they’re showcasing your apartment community’s logo and name. It’s subtle, yet effective advertising.
- Enhance Resident Experience: A welcome gift like a custom water bottle shows you care about your residents’ well-being. This contributes to positive first impressions and builds a sense of community.
- Drive Lease Renewals: Happy residents are more likely to renew their leases. By investing in small gestures like custom water bottles, you’re contributing to resident satisfaction and loyalty.
- Attract Prospective Tenants: When prospects visit your property, seeing current residents using branded water bottles reinforces a sense of community and belonging, making your apartments more desirable.
Calculating the ROI of Custom Water Bottles
While the benefits are clear, demonstrating a tangible ROI is key to getting your boss’s approval. Here’s how you can track the effectiveness of your water bottle campaign:
- Track Website Traffic: Include a unique QR code on your water bottle labels that links to a specific landing page on your website. Monitor the traffic to this page to measure how many people are engaging with your brand through the water bottles.
- Run Social Media Contests: Encourage residents to share photos of themselves with their water bottles on social media using a dedicated hashtag. This increases brand visibility and allows you to track engagement. Offer incentives to further boost participation.
- Survey Your Residents: Include questions in your resident satisfaction surveys about the welcome gifts. Ask if they found the water bottle useful and if it contributed to their positive impression of the community.
- Monitor Lease Renewals: Track the renewal rates of residents who received custom water bottles compared to those who didn’t. While this may not be solely attributable to the water bottles, it can be a contributing factor.
- Calculate Cost-Per-Impression: Divide the total cost of your water bottle campaign by the estimated number of impressions (social media reach, website visits, etc.). This gives you a cost-effective measure of your marketing efforts compared to other advertising avenues.
Presenting Your Case to Your Boss
Now that you have the data, it’s time to present your case. Here’s how to structure your argument:
- Highlight the Benefits: Start by emphasizing the qualitative benefits of custom water bottles, such as brand awareness and resident satisfaction.
- Present the Data: Back up your claims with the data you’ve collected. Show how the water bottles are driving website traffic, increasing social media engagement, and potentially contributing to lease renewals.
- Compare to Other Marketing Costs: Demonstrate how the cost-per-impression of your water bottle campaign compares favorably to other marketing initiatives, such as print advertising or online ads.
- Propose a Pilot Program: If your boss is still hesitant, suggest starting with a smaller pilot program to test the effectiveness of the water bottles. This minimizes risk and allows you to gather data before committing to a larger investment.
Making Your Water Bottles Work Harder
To maximize your ROI, consider these strategies:
- Invest in Quality: Choose durable, high-quality water bottles that residents will actually use and appreciate.
- Design Eye-Catching Labels: Work with a professional designer to create labels that are visually appealing and effectively showcase your brand.
- Go Beyond the Welcome Gift: Use custom water bottles as prizes for resident events, incentives for referrals, or gifts for maintenance staff.
Custom water bottles are more than just a trendy giveaway. They’re a strategic marketing tool that can generate a positive ROI for your apartment community. By tracking your results and presenting a compelling case to your boss, you can secure the investment and reap the benefits of this effective branding strategy.
Ready to get started? Contact Apartmentwater.com today for a free quote and design consultation. We can help you create custom water bottles that will make a lasting impression on your residents and boost your bottom line.
